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Vol. 3, Issue #3 February 8th - February 21st, 2008
Firefly Clothing - Trendy Affordable I “I moved from LA, and the first time I went to the mall and looked at the clothes, I just cried,” said buyer/store manager Lindsey Cummings.
“It’s trendy, accessible fashion. It’s stylish, but easy to put together,” Cummings said. “We provide a large selection and lower quantities, so you’re not going to walk down the street and see everyone wearing the same outfit as you.” You’ll likely also pay a lot less than those who bought the same brands on trips to the east or west coast, something that surprises most people hesitant to check out the store because they expect more zeros on the price tags than their paychecks can cover. You can expect something new just about every week, since styles come and go so quickly. If you browse the racks in February, chances are you’ll see mostly new merchandise in March.
The idea for a store like Firefly in the heart of the Heartland first sparked when owner Bernard Davis, originally from Oklahoma, moved to Dallas and discovered that a lot of people shopping in West End boutiques were from Oklahoma as well. From there, it just made sense to bring that type of shopping experience back home. The first Firefly location opened its doors on July 4, 2005 at 208 Johnny Bench Drive, right next to Sonic in front of Harkins Theatres. A year ago, Davis opened an appointment-only Firefly private showroom/salon in downtown Dallas. Online shopping is available at fireflytrend.com. Every two months, Firefly hosts “Up & Coming” boutique trunk shows to showcase the work of local artists and designers, with an after-party at Venu. Check myspace.com/fireflytrends for updates. |
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©2008 NONCO Media, L.L.C.